Monday, November 29, 2010

On The Streets Of Sydney.com

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I can finally reveal my big secret project (well not so secret if you follow my tweets). For the last few months I have been working on www.onthestreetsofsydney.com, my new online magazine which aims to discover the bright new creative next big things right here in Sydney. The lovely logo was designed by Natalie Perkins, a very talented artist and blogger whose work I have admired for a long time. She perfectly met the rambling brief I sent her, taking my confused and wordy emails in her stride, and the result is beyond perfect. To say I love the logo is an understatement. The site itself was built by my good friend Alicia, from Sea of Ghosts, who at one point studied web design which is obvious when you look at her blog, its so well designed. Well she has outdone herself with On The Streets Of Sydney.com, its clean and simple, easy to navigate with all the design elements I requested...and then some.

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Yes, On The Streets Of Sydney.com is going to have street photos, how could it not? I've been taking street photos since 2001, and I'm not about to stop now. I love the whole process of street photography, and so many people who I have photographed have gone on to become my friends, so what better way to meet people in a new city than to do this?

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Not only will the site have street fashion photos, it will also have daily Monday to Friday original content. Be it an editorial shoot or a studio visit, we will be bringing you the best that Sydney has to offer in terms of style on a daily basis. Yes I did say we, I have an amazing team of people working on this with me, you can read all about them here. I'm so lucky that everyone who I have met or spoken to about this has been very positive. It seems Sydney was in need of a site like this, and I'm just so excited by having this way to showcase and find all the hidden pockets of creativity in Sydney. I'll be learning and discovering along the way too, how good is that?

If you like and comment on our facebook page before 5pm on the 10th of December you could win a $50 Alegorie voucher. Read more about the competition here.

I would like to thank everyone who made this all possible. First off I would like to thank you, my readers, who have made everything possible with your support from the start. Thanks for putting up with my absence these last few months, its been a bit hectic to say the least. Secondly I would like to thank Alicia and Natalie for working on the building and design of the site, you guys have perfectly realised my vision, thanks and you know I love you. To my team @ontheSOS (how cool is our twitter name btw?) thanks for all your hard work at pulling the content together, without you this wouldn't be possible. Lastly thanks to my husband for putting up with the stress, the constant mess of shoots and people streaming in and out of our home (my office) almost daily.

So what you waiting for? Check out On The Streets Of Sydney.com

8 comments:

  1. I love how the shirt you're wearing in all your SoS photos matches the background of the site!

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  2. Loving it :D do you need/want a Western Sydney style correspondent? I'm sort of half serious ;D

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  3. It looks GREAT! I love it. Well done to the team. And well done you.

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  4. VERY nice Hayley! It really looks great. I love how like you said, its simple and easy to navigate..But its still very fun and professional. I'm enjoying rummaging through the street style shots/section right now, haha.

    Also..I'm sorry I missed your comment on my blog. Would love to work with you, in fact, I sent you an email to your hotmail "lip" one (if you know what I mean), so please check it when you can. Thanks!

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  5. It looks fantastic. Congratulations. I hope you have all kinds of success with it in the future :)

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  6. Realy awesome designer clothes.. there are many designer clothes like these that can make you look much better like Indian Sarees, Salwar Kameez and Lehenga Cholis visit - http://www.sareez.com/

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  7. congratulations on all your hard work! the site looks wonderful and i'm super excited to see more fashion editorails and features! woo! bring it on!

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  8. Oh wow, how exciting! It's really great to see someone taking street fashion photography in Sydney super seriously. Can't wait to read it!

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