Wednesday, February 10, 2010

Sportsgirl AW10 preview


Alicia from Sea of Ghosts, me and Lady Melbourne were invited to view the Sportsgirl AW10 preview parade. Of course we each took the occasion to dress up, I think each of our outfits sum up our styles don't you? Alicia is a Modern Goth, I am a Quirky who knows what and Lady Melbourne is a Vintage Chic, well, Lady.


My sister is often my plus 1 at these events as they're not really Henry's cup of tea.


Awesome goody bags.


Which everyone was really excited about.


Us bloggers sitting front row waiting for the action.


I did a "Tavi" and wore a giant bow without realising till we sat down. I got the girl sitting behind me to take a photo (no she was not from Grazia, and yes she could see). I had no idea the back of my hair looked so, well, shit. I will be growing out my diagonal bob me thinks.


The energetic show began with these amazing dancers.




These shoes stole my heart and will soon steal my wallet.


I moved to the photographers pit area as side on shots are not my thing. I've done enough runway photography now to know some tricks. If my spot isn't good for photos I wait till the show begins and then make my move. I'm always the last photographer in the pit at fashion week because I have two jobs, taking runway photos but also taking street photos which means rushing in as the last guests arrive. While everyone is looking forward to LMFF I am kinda almost dreading it as my workload increases 10 fold. Editing 600 photos after every show, and often there are 2 a night, is not fun!


This is Jade who just so happens to be the model in my header from a shoot I did with her. I <3 Jade.


Love the giant black and white jumper.










Another pair of amazing boots. I had the chance to meet the shoe buyer to tell her she is AMAZING. The new shoes are so on trend and fabulous.








Awesome styling.


I need those leggings in my life.










The boots, omg the boots.


The night ended all too soon with another energetic dance.

I look forward to seeing the pieces in store come March. There are a lot of on trend items like over the knee boots, ankle wedges, floral dresses, chunky flower accessories and lots of black basics which I imagine I will be seeing lots of on my street fashion adventures.

31 comments:

  1. EUGH HAYLEY WHAT THE HELL THESE ARE THE BEST DAMN PHOTOS EVER. Except the one where I look like I am about to vomit!! Whaaaat?! Ahaha.
    You are an amazing runway photographer. TEACH ME YOUR WAYS!
    xo

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  2. hahaha* for your Tavi comment! And your runway photos are GREAT, Hayley! You can see so much details! Yes, Sportsgirl's shoes are so good this coming season! A lot of wedge heels which means comfort and long legs. I likey! I see one that I like already - the chloe look alike! yum!

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  3. Woah! Sweeeeeet bunch of photos! You looked very cute :)

    I may not have to follow!

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  4. Boots! Boots! Boots! Amazing!

    All these pics are great, you are an awesome photographer. I am jealous I have never got to go to anything like this, but your posts always make me feel like I was there anyway! Thanks!

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  5. Love the Tavi photo :) Those patent mary jane heels are so pretty!

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  6. Hayley, you look absolutely magnificent in these photos! I love how the yellow seems even more vibrant with your black accessories.

    Keep up the great work!

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  7. Thanks for the preview, your photos are way good, loving that black and white big jumper, at 35 can I still get away with wearing Sportsgirl?



    Sleekit x

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  8. oh wow sportsgirl has some awesome hosiery. I'm so going to buy a stack for autumn and winter. These photos are just awesome! I'm so curious about what's in those goody bags!

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  9. Wow I can't wait til those wedges (lace up and grey) get into the store! Better save my money because I bet they'll be over $100 each

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  10. Fantastic pics Hayley! Well done - and can I just say how excited I am to finally see a fashion parade where the models are smiling and look like they're enjoying themselves? It's a revelation - I'm pleased that it's a theme of the fashion festival so we'll be seeing more of it. Wonderful!

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  11. amazing photos! those grey wedge boots are WONDERFUL. wow. how unreal!!

    xx

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  12. LOVED these pictures, and this post. You took some great up close and personal shots. I envy that skill, just take a look at my blog, and you'll see why ;P .

    Anyway, wanted to let you know I used the beautiful picture of the model in harem pants on my new post! Googling "harem pants" is a scary task... yikes @ those results.

    Thanks for the constant inspiration and wonderful post. I never tire of reading this blog.
    <3lisa

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  13. Great photos, you did a great job documenting the show, I would have loved to go, sadly Im all the way in Sydney :(

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  14. AHHH what an awesome opportunity! You all look wonderful

    XXASAB

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  15. you all look fab! what a great opportunity! mygoodness those double strap mary jane heels have stolen my heart! if they are suede/velvety i think i'll just die :P

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  16. Great pics. I think the ladies and bloggers in the front row had a bit more style going on than anything on the catwalk.

    The shoes are the only highlight, and the comments above say as much - where does that leave the clothes?

    I don't see the 'girl' part in this collection. Not saying you literally have to be 15 to wear their clothes, but it's missing the girlish spirit I thought the brand was about (it won't be remedied by prancing carnies in tutus, either). I think they've put enough slap on the models to age them 15 years, so maybe they secretly covet the 30+ market (which I represent - my money still happily goes to Topshop on the High Street front). It all comes off looking like Dannii Minogue's weekend wear; a contrived struggle to be on-trend and display any kind of youthful edge (hello, purple blouse lady in the thigh-high boots?).

    I don't mean to bust in on the love-fest, but Sportsgirl could be so much better. Maybe you can pull them into line after you've finished with City Chic, Hayley?

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  17. great work hayley..
    always love checking up on wat ur upto..

    rickyjamesflynn.blogspot.com

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  18. nice pics - i can imagine elements of this collection in my wardrobe too!

    love the bow, you totally pulled it off! :)

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  19. These are great photos and it is so fun to see for those of us who never get to go to actual fashion shows! Thank you. And I love the giant bow.

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  20. the grey wedges are exactly what i'm looking for!!!

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  21. the grey wedges are exactly what i'm looking for!!!

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  22. Oh yeah, totally agree with lou. I really don't like the clothes, but maybe it was just the way it was styled?

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  23. aww you all look so cute standing together. those lace up boots are amazing! wish i could have made it to the event. damn schoolwork!

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  24. well, not a fan of the clothes, but I love your outfit! :)
    xoxo

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  25. These photos are AMAZING!!!! Your outfit is SO adorable, too!!! loving the bright yellow on you! :) Keep up the amazing work! I can't wait to see more photos!

    CurvyGirlChic.blogspot.com

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  26. i love! it's all so crimpy floral fabulous! your yellow dress looks lovely, too!
    xo

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  27. ohhh so jealous and fantastic photos! I adore sportsgirl and ever more so now they go to a size 16! Sportsgirl and vintage are all i need :-) xo

    http://studdedrosevintage.blogspot.com/

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  28. Thanks for sharing Hayley. The clothes look fabulous, and very wearable.
    Your blog is very awesome - I saw you in Cleo. Well done on your success.

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  29. Amazing Hayley! I love the boots as well.

    P.S your blog is amazing. So proud that you are a fellow aussie as well! Heh

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