Sunday, September 30, 2012

ASOS In Our World

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On Friday morning I had the pleasure of attending ASOS Australia's blogger brunch at the beautiful Sailors Club in Rose Bay.  The brunch was held to launch 'ASOS In Your World' an Australian exclusive Spring/Summer 13 collection, which will include petite, curve and mens lines as well as the main womenswear collection. Australia is ASOS's second largest market outside of the UK, an Australian shops at ASOS every 6 seconds so this is just ASOS's way to give back to us fashion loving Aussies, we are now going to be ahead of the rest of the world and not behind thanks to our opposing seasons.

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The setting for the brunch was beautiful.

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I loved this embroidered dress.

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I really loved what Max from Maxxie wore, so preppy and fresh. Max was just one of the interstate bloggers flown in for the event, and as a bonus Max stayed on for the weekend staying at my house, I do love having visitors from home ever so much.

Max wears
Polkadot blazer ASOS
Polkadot shorts ASOS
Patent derby shoes ASOS

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My nails were very popular. The acrylic points are from my recent 'under the sea' Clara H Nails which are still going strong I just removed the faded nail art and got Henry to paint this simple design over the acrylics.

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ASOS kindly gifted us outfits of our choosing to wear to the event. I went with a red and pink comic pop art theme.

Outfit Details
Red tartan dress ASOS
Pink googly eye clutch ASOS
Neon pink POW! necklace  ASOS
Mickey Mouse ears bangle Estate of Mind in Surry Hills
Jelly Sandals Juju from Mr Shoes

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13 comments:

  1. I love your red tartan dress, and all the accessories.
    The photo where your nails mactch the flowers is my favourite, ahhhhhhhhhhhhhh
    I wish, wish to have been there.
    XXXXXXXXXXXXXXXXXXXXX

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  2. Love you dress - and your nails look great. Henry did a fab job.

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  3. I think it's BRILLIANT that Oz will be ahead, Season wise! This is great news.

    Also Hayley - what a frigging GREAT dress. You look amazing. x.

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  4. That tartan dress is so amazing and I legit need that mickey bangle in my life now.

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  5. i love your outfit, so fun! This is all very exciting!

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  6. Ah that clutch is awesome! Love your outfit, really suits you.

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  7. Don't you make the prettiest gloom bear. That dress really does look great on you. Wish I was there. 50% of my wardrobe has got to be ASOS by now :P

    Pixel Hazard| Bright Green Laces |

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  8. Okay, so the dress you are wearing is AMAZING! Seriously, if it was in Curve I'd snap it up in a heartbeat! I'm excited about Oz getting a collection first & by the fact that Curve is included in the collection.

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  9. Awww loving the mickey bangles :)

    You look amazing :) x

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  10. i LOVE that dress you chose hayley! i hope we get that lavender dress in the first photo in the states. this looks so fun! congrats on being chosen. xx

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  11. That googly eyes clutch is all kinds of amazing. I though it was a DIY at first!


    PIXIEandPIXIER

    Gabi

    x

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  12. Ahhhhhh Hayley! So funny: I did a post about eyes in fashion and included this clutch as well. it made me think about you. it's so cool to see you having it :-D it looks even better on your pictures than on the ones from Asos. Love, Sara xx

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  13. Love that Tartan frock on you, you look amazing

    Sleekit x

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