Tuesday, March 15, 2011

LMFF launch - Fashion Full Stop

Photobucket
LMFF officially kicked off last night with Fashion Full Stop. Held at the futuristic Melbourne Convention Centre and open to the public for the first time, the launch was more commercial than in previous years. Touted as both fashion show and rock concert in the program, with performances by Guy Sebastian and Marcia Hines the launch was set to cement the festival's position as a consumer and retail event with new festival Creative Director Grant Pearce's vision coming to life.

Photobucket
Fashion Full Stop showcased the history of Australian fashion, with iconic Australian designer's Jenny Kee, Linda Jackson, Prue Acton and Sally Browne's bold designs from the 1980's opening the show.

Photobucket

Photobucket

Photobucket
The 1980's theme continued, but the fashion had to compete with a series of distracting dancers who, whilst adding some energy to the night, really made photographing the clothes difficult.

Photobucket

Photobucket
The dancers really getting into it.

Photobucket
My gals NoDiscount had a few pieces in the denim section of the show. The studded denim jacket is perfection.

Photobucket
as are the studded denim shorts.

Photobucket
Trimapee's work was featured in the conceptual section of the evening.

Photobucket
As was Romance Was Born's AW11 collection.

Photobucket
Akira Isagawa

Photobucket

Photobucket
Pyrotechnics for the finale.

Photobucket
The iconic Jenny Kee, who has just made her first foray into the world of  selling online with www.jennykee.com where pieces from her vintage archive and new limited edition releases of signature printed silk scarves will be available to buy.

4 comments:

  1. I have to say my favourite outfit would have to be from Jenny Kee herself, loving the prints and dog tooth combo. Trimapee also a standout. Looked like a lot of fun.

    Sleekit x

    ReplyDelete
  2. I would have to say that the studded denim shorts are my fav :) ohh and jacket! :)

    ReplyDelete
  3. hello hayley! i think i saw you at the show that night :))

    ReplyDelete
  4. it was an amazing opening.
    you took some really great shots! x,

    ReplyDelete

Thank you for taking the time to leave me a message but remember to play nice!