Friday, April 2, 2010

Drowning one way or another

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Just about every week my house is turned upside down and into a photographic studio for some shoot or another. This shoot was a very special one and this photo is so funny to me, look at Hachi loving all the attention on him, when actually we are just working around him, drowning in the mess of household items mixed with photoshoot clutter. I think he looks forward to shoots because he gets lots of treats and cuddles, especially at this particular shoot as Alicia, from Alegorie, Drink Me Alice, Sea Of Ghosts and now Drown (I dare you to say all that out loud real fast) adores him. The reason this shoot was so special? It was for the lookbook of Alicia's amazing new jewellery collection Drown. I have been watching on the sidelines as Alicia began her process from initial ideas to prototypes, eagerly awaiting the day it was finally ready to be launched. When she showed me the first prototype last year I was instantly in love with her vision and knew it would cement her position as an extremely talented designer, especially as she has already won the 2threads accessories designer of the year award in 2008. This new range showcases who she is as a designer and just how far she has come too.

I was honoured to be asked to style the lookbook. It was more a collaborative task as it was Alicia's baby, those pieces are truly pieces of herself. After a couple of nervous breakdowns, near disasters and then a magical midnight miracle we finally had a beautiful lookbook.

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With the styling the main point was the jewellery had to be the main focus, we wanted it to be shown directly on skin with no clothing lines blocking the pieces but also no nudity. As the pieces sit quite low this proved to be most problematic aspect of the shoot. One night I had a brainwave and voila feather vest idea which then lead to intense feather watch on the day of the shoot. Those things are right buggers, constantly moving about.

View the full collection here. The pieces are available to pre-order here.

Styling: by me
Photography: Victor Lewith
Hair & Makeup: Jessica Bell
Model: Caroline P
Jewellery: Drown

14 comments:

  1. GORGEOUSSSSS! LOVE THE PICS

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  2. WOW, WOW, WOW!!!

    Makes me wish I did not have boobies so I could wear them!!!!

    :P

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  3. Wow I love the shorter chained necklaces, I'm seriously considering getting one...

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  4. I just had to comment on this post (saw some of the fab pieces on seaofghosts already) but the first picture is something I can totally 100% relate to, its a lot like what my place looks like when I'm shooting for the blog, suddenly it turns into a room that looks MUCH smaller and I'm dodging lights and cords on the floor haha, OH and MY DOG always gets in the DAMN way and she wants to be part of the whole thing.

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  5. Wow, well done! Fabulous pictures, and the way you styled it really makes the jewelry stand out.

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  6. i saw the lookbook the other day and was like wow, that's some damn smart styling with the vest- no nudity yet jewels are the focus...and i really want that feather vest! Seriously amazing work from Alicia and you.

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  7. The lookbook perfectly complements Alicia's jewellry. I love the feather vest idea - this is something you whipped together?! Amazing!

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  8. The jewellery is gorgeous!Love your styling and photos as well.

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  9. These necklaces are gorgeous! They work perfectly with the vest - anything else may have overpowered the jewelry. Well done you!

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  10. you did wonderfully, the outfits completely compliment the jewelry.

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  11. yes, yes, the shoot is wonderful, obviously - but I am more impressed by your colour coordinated bookshelf! Freakin' love it!

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  12. amazing pictures

    ♥♥♥ http://trendygourmandise.blogspot.com/ ♥♥♥

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  13. Awesome pictures! Cool necklace..and beautiful model :)

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  14. I really love how her make up reflects the same colour in the graphic. Lovely and interesting accessories.

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